Geomarketing

Geomarketing is a field that we have continuously developed and maintained in varíous projects for many years. Some of the services we offer are: spatial analysis and evaluation of data on markets and potential, client support in the planning and optimisation of sales areas, and complex site planning with numerous influencing factors.

We analyse, plan and optimise sites, sales areas, client segments by the use of different spatial area structures or vector raster, and illustrate the potential/ benefits of spatial analysis for your company structure.

Below is an overview of our services in the field of Geomarketing.

Scope of services:

• Potential and market analyses
• Planning and supervision of sales areas, sites or network infrastructures with different GIS and geomarketing tools
• Application and integration of various software solutions such as market analyst (together with ArcGIS), EasyMap/ District Manager or RegioGraph
• Geocoding, data capture and adaptation, GIS integration of data
• Preparation of various geomarketing evaluations and thematic maps in the different output formats
• Statistical and geostatistical data evaluation
• Development of extensions and solutions for optimal evaluation of geomarketing specific questions
• Integration of various geo- and market data sets into your applications

An overview of individual projects is shown below:

Kabel Deutschland

Potential and existing client analysis for Berlin- Brandenburg

A potential and existing client analysis of the different product groups was conducted for Kabel Deutschland. In addition, comprehensive competition analyses were carried out. Individual analyses were provided as sales- and marketing tools, which may be used as stand-alone applications or as GIS extensions.

Telekom Deutschland GmbH

Out-of-Home-Media – outdoor advertising, Traffic and pedestriant frequencies

Our successful relationship with Deutsche Telekom AG and the Telekom Deutschland GmbH and its subsidiaries has lasted over a decade and involves the full spectrum of spatial information technologies. For many years we have provided services in the field of „Out-of-home-Media“ (OoHM) involving implementation of geomarketing tools and analyses on outdoor advertising or traffic and pedestrian frequencies.

Telekom Deutschland GmbH

Evaluation of client potential in public telecommunication, customer relationship management, marketing control, site planning, conducting/ undertaking of potential and existing market analyses

We provided support in the evaluation and optimisation of the distribution channels and sites. In addition, we carried out various other analyses and evaluation important to the planning process that is easily depicted by the use of maps.